Haas F1 Team announced a new partnership with Chipotle Mexican Grill (NYSE: CMG) ahead of the 2023 FIA Formula 1 World Championship.
Click here to subscribe to our print edition!
The Chipotle Mexican Grill logo will feature on both the nose and side of the VF-23, race suits of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg and team apparel. The latest American sponsor of the team will activate digitally season-long, with a particular focus on amplification at the three races on home soil – the Miami Grand Prix on May 7, the US Grand Prix at the Circuit of the Americas on October 22, and the inaugural Las Vegas Grand Prix taking place on the evening of November 18.
The Fortune 500 company, based in Newport Beach, California, specializes in responsibly sourced, classically cooked, authentic food made-to-order with sustainable and ethical practices at its core. A leader and innovator in the food industry, Chipotle Mexican Grill has nearly 3,200 restaurants with over 100,000 employees working across America, Canada, the UK, France, and Germany.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, commented:
We’re delighted to work with Chipotle, bolstering our American partnership portfolio. Their team has been fantastic to work with, and we share a similar ethos in how we operate – transparency, integrity, and passion. Having another major American brand join us means our home races will get that much busier. Still, it’s a brilliant opportunity to reach new audiences across the States, a key objective for all within Formula 1 today. Our partnership will also extend beyond the racetrack, with both organizations caring deeply about local communities and charity projects – there are no limits to what we can achieve together.
Chris Brandt, Chief Marketing Officer at Chipotle, added:
F1’s meteoric rise in the United States has changed how sports leagues create emotional connections with fans. We are incredibly proud of our Real food for Real Athletes platform, and our partnership with the Haas team will help expand Chipotle’s fandom to new consumers in the U.S. and internationally.
About Chipotle Mexican Grill:
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colours, flavours or preservatives. Chipotle had nearly 3,200 restaurants as of December 31, 2022, in the United States, Canada, the United Kingdom, France and Germany. It is the only restaurant company of its size that owns and operates all its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on the 2022 list for Fortune’s Most Admired Companies. With over 100,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.