Race title sponsor Lenovo came up with the idea to bring a bit of modern technology to the F1 trophy, and has commissioned world-famous design studio Pininfarina of America to help create it.
The result is a sleek concept, based around the design of an F1 car’s intake and the Lenovo logo, which also incorporates some smart technology that will come alive when the driver interacts with it.
The trophy has a special ‘kiss me’ area located on the outside, with indicator lights which will flash when it is picked up to guide drivers to the right spot.
When the driver duly complies, and thanks to touch sensitive micro-switch technology, it will bring the trophy alive in the colours of their national flag.
Japanese GP Trophy detail
Photo by: Lenovo
Lenovo’s executive creative director of corporate marketing, Philip Marchington, said: “As a leading technology company, we challenged ourselves to find a way to embed smarter technology into the trophies in a way that’s never been done before to elevate the podium experience.”
Pininfarina is an inconic design studio that has famously worked with a number of leading car manufacturers including Ferrari, Alfa Romeo, Fiat, GM, Lancia and Maserati.
It was originally founded by Battista Farina, who was the uncle of F1’s first race winner and world champion Giuseppe ‘Nino’ Farina.
Paolo Trevisan, VP of Design for Pininfarina of America that worked on the trophy, said the company was honoured to contribute to a bold new F1 idea.
“For Pininfarina, with its unparalleled heritage rooted in the automotive tradition, it’s an honour to be a part of Formula 1’s history with this innovative tech driven trophy, created for a partner like Lenovo, which shares our deep passion,” he said.
The ‘kiss me’ trophy technology will also be rolled out for the top three drivers at the United States Grand Prix in Austin, which Lenovo is also sponsoring.
The trophies will be programmed ahead of the podium celebrations after the Japanese Grand Prix to ensure they have the right flag colours for each individual driver.
Japanese GP Trophy detail
Photo by: Lenovo