Liberty Media not looking to sell F1

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Sportem
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In the round-up: Liberty Media’s president has assured F1’s owners are not looking to sell the sport

In brief

Liberty Media not looking to sell F1

Formula 1 commercial rights holder Liberty Media is not looking to sell the series, its president and CEO Greg Maffei has said, following speculation earlier this year Saudi Arabia’s Public Investment Fund was considering buying into it.

“Anyone says that our friends the Saudis are going to buy it next week or something like that, if anybody knows us, they should know that’s just not in our cards,” Maffei told the Moffett Nathanson Media and Communications Summit.

He said Liberty still sees opportunities to increase the income it makes from the series. “We are very enthused about where Formula 1 is now but [also] where it’s going as well. You look at the big revenue streams there, all have good direction. In broadcasting we have increased fans and we have increased distributors who want to push the product, including new digital distributors and the like. We have promoters who are our partners.

“The gate was probably [25%] up in Miami. That’s not unique. They’re selling out everywhere, particularly the high-end experiences, the Paddock Clubs, all at better prices. So we are able to get upticks in what we get paid. We have been able to add a few races and there’s maybe a little more room left there. And then sponsorship has grown dramatically. We’ve opened up the number of global sponsors. I think we’ve gone from five to 12 of our biggest sponsor types.

“We are continuing to see traction there and I think we’re well set up. We have a new opportunity with what we’re doing in Las Vegas where we will be the promoter and we have a opportunity to learn about something and hopefully set the bar.”

Verstappen headlines Redline simrace

Reigning Formula 1 world champion Max Verstappen will headline a special all-star simracing event on Sunday, hosted by his Team Redline simracing team mates.

After this weekend’s Emilia-Romagna Grand Prix was cancelled due to the impact of flooding in the region, the simracing team will stream a special ‘Real Racers Never Quit’ event online on Sunday. Verstappen will join his Redline team mates with guest racers including Formula E champion Antonio Felix da Costa, F2 champion Felipe Drugovich, Australian Supercars racer Shane van Gisbergen, F2 racer Jack Doohan and many Red Bull junior drivers such as Jak Crawford, Isack Hadjar and Ayumu Iwasa.

The event will begin tomorrow at 2:30pm UK time on Team Redline’s Twitch channel.

F1 to donate €1m to flood relief

Formula 1 will make a donation of €1m to the Emilia-Romagna Region’s Agency for Territorial Safety and Civil Protection to help people impacted by the flooding in the region.

The gift matches that pledged by Ferrari yesterday. F1 CEO Stefano Domenicali, who is from the region, offered his thoughts on behalf of the sport to people affected.

“The situation facing the communities in the region is terrible, but I know that the resilience and passion of the people in the region, like so many across Italy, will prevail through this crisis,” Domenicali said. “We must do everything we can to support them at this difficult time and that is why we are donating to help support the relief efforts on the ground.”

Anyone who wishes to donate to the fund can do so online.

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